March 5, 1997 by Mari Davis
GUAM, Mar 5, 1997/ FW/ --- With the unqualified success of CKone, the first fragrance created for both men and women, Calvin Klein launched CKbe, another young perfume with the same target audience.
With Calvin Klein's marketing genius, the launch of CK be was not a surpr...
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March 4, 1997 by Mari Davis
GUAM, Mar 4, 1997/ FW/ --- CKone, a relatively new perfume by Calvin Klein was launched in the market two years ago. Designed to attract young consumers, CKone was the first perfume marketed as unisex. And, with Calvin Klein's marketing genius, it was an instant success in...
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