West London native Molly Goddard began to specialise in traditional hand-craft techniques such as hand pleating, smocking and crocheting during her BA in Fashion Knit at Central St Martins. Her work touches upon themes of special occasions, nostalgia and coming of age, often taking inspiration from party dresses and Sunday best. The techniques that she utilises serve to create clothes that are both delicate and fragile, but the character she designs for conflicts with the beauty of her technique, and brings a clumsy and charming awkwardness to her silhouettes and fabric combinations.
Molly presented her AW15 collection on schedule at Somerset House in February 2015, on the set of a makeshift working art studio. A life drawing class was in session as the models sat at their easels in their boiled wool cardigans and ethereal tulle dresses and captured a nude model on their canvases. Various sculptures, paints and brushes completed the scene and reinforced the nature of Molly’s collection: organic and beautifully undone.
The success of Molly’s SS15 and AW15 collections is reflected in her acquisition of prestigious stockists such as Dover Street Market London, Dover Street Market New York, IT Hong Kong and Club 21. For Dover Street Market’s AW15 seasonal changeover, Goddard was even commissioned to take over the front window and create an installation that reflected her new collection.
Molly is supported by NEWGEN for SS16 and will present this collection on schedule during LFW.
Photos by Kensington Leverne, courtesy of British Fashion Council