GUAM, Nov 21, 1997 — Originally from Trivero, Italy, the Loro Piana family began as wool merchants in 1800, with the modern company as Loro Piana established 124 years later by Pietro Loro Piana on April 4, 1924.
Known already in Europe as a supplier of fine fabrics, Loro Piana made its inroad in the haute couture industry after World War II with Franco Loro Piana at the helm. That move by Franco firmly establishing itself as a luxury company, although that term did not exist then. But, it was not until the 1970s when brothers Sergio and Pier Luigi Loro Piana took the company into global stature.
Under Sergio and Pier Luigi’s guidance, Loro Piana opened subsidiaries in the U.S. and in Japan during the 1980s. They also launched the company’s first finished product, and thus the label ‘Loro Piana’ was born. With that development, Loro Piana was divided into two divisions – Luxury goods and textiles.
In 1993, the company opened its first free-standing store in New York, followed by store openings in Milan and Venice in 1998. By 2009, there are 126 Loro Piana free-standing stores worldwide.
And for those fashion trivia buffs, here’s something for you.
In the fashion world, definitive cashmere (and other exclusive fabrics) come from Loro Piana. Where does their cashmere come from? From goats that they raise in Quarone, in the foothills of the Italian Alps.