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Visual Merchandising
March 13, 1997 by Mari Davis
GUAM, Mar 13, 1997/ FW/ ---As a tourist destination, Guam is a favorite among the Japanese and South Koreans due to its short distance from Asia.
The island is only 549 square kilometers, roughly three times the size of Washington, D.C., the U.S. capital. Yet with its bea...
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March 12, 1997 by Mari Davis
GUAM, Mar 12, 1997/ FW/ --- Perfectly Prada.
Basically an accessories window, the designer did not want any distraction that will take away the focus from the two handbags and a pair of shoes. Pastel background, frosted plexi stand and the logo of Prada are the only eleme...
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March 11, 1997 by Mari Davis
GUAM, Mar 11, 1997/ FW/ --- Fun, fun, fun. This is what this window is all about. Six runners on a triple window with a giant Nike swoosh and two collage of active photos. No brand signing at all. The giant swoosh is universally accepted as Nike.
Simple white background. ...
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March 10, 1997 by Mari Davis
GUAM, Mar 10, 1997/ FW/ --- Better known for their leather goods, Hunting World also offers a limited collection of ready-to-wear as shown in this window.
The main attraction are still the leather goods, as displayed in the two rattan chairs while two mannequins standing ...
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March 9, 1997 by Mari Davis
GUAM, Mar 9, 1997/ FW/ --- A window of basics.
Two forms in basic jeans and shirt and two handbags are the only merchandise displayed in this window. Not very exciting from the point of view of the onlookers, yet, that is the basic theme of Hunting World - basics.
Excite...
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March 8, 1997 by Mari Davis
GUAM, Mar 8, 1997/ FW/ --- Estee Lauder as a cosmetics company has always been well known for it's skin care product. Its revolutionary Fruition Triple Reactivating Complex had the eyes of the world on alpha-hydroxy.
With their new skin care line, Swiss Whitening, Estee L...
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March 7, 1997 by Mari Davis
GUAM, Mar 7, 1997/ FW/ --- Dolce Vita, the newest fragrance from the House of Dior. Launced a year ago, this perfume was designed for young women between. Not heavy nor too light, the perfume is classified as a "daytime fragrance".
Bright, cheery and youthful - that's the...
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March 6, 1997 by Mari Davis
GUAM, Mar 6, 1997/ FW/ ---Guam is a little island in the Pacific, 1500 miles southwest of Tokyo. It is a U.S. territory since 1898, as part of the settlement in the Treaty of Paris which officially ended the Spanish-American War that the U.S. won.
From a little unknown is...
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March 5, 1997 by Mari Davis
GUAM, Mar 5, 1997/ FW/ --- With the unqualified success of CKone, the first fragrance created for both men and women, Calvin Klein launched CKbe, another young perfume with the same target audience.
With Calvin Klein's marketing genius, the launch of CK be was not a surpr...
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March 4, 1997 by Mari Davis
GUAM, Mar 4, 1997/ FW/ --- CKone, a relatively new perfume by Calvin Klein was launched in the market two years ago. Designed to attract young consumers, CKone was the first perfume marketed as unisex. And, with Calvin Klein's marketing genius, it was an instant success in...
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