Brand Info: iiJin

Iijin F15 (1)iiJin: pronunciation e-gene
Korean adjective: precious
American noun: fashion brand
ready-to wear, shoes, handbags and accessories for men and women clothes and accessories for daring, bold jet-setters

Cassian Lau, Creative Director Menswear

Cassian Lau wears several creative hats. He is a fine artists, designer, menswear buyer, cartoonist, fashion stylist and Creative Director for iiJin. Cassian partners in life and business with wife June Lee, together they bring his artistic flair to runways all over the globe.

A Hong Kong native, Lau graduated from York University, Toronto, Canada with Bachelors in Fine Arts and Business Administration. Upon graduation, he returned to Hong Kong and launched a successful chain of luxury fashion retail stores.

Through his retail experience, he noticed a void in the market for daring menswear designs and was inspired to launch iiJin in 2009. Cassian’s creativity transfers his “thinking man’s” artistic flair to menswear. His use of cartoon characters, bright colors and patterns, brings playfulness and style to the iiJin collection.

Iijin F15 (36)Women’s Ready to wear Creative Director, Christina Minasian

Christina Minasian’s wandering spirit informs every aspect of her life. After studying at The American University in Paris and the Fashion Institute of Technology in New York, Minasian broke into the fashion industry as a window and interior stylist for Ralph Lauren.

A stint dressing Lauryn Hill hired for an upcoming tour, launching her stylist career, which led to a position as Head Buyer for Kitson, where she was instrumental in transforming the Los Angeles store into an international shopping destination. In 2007 and 2008, Minasian launched her ready-to-wear collections, Pencey and Sauce.

Flagship store + retail

iiJin’s first store is now open at 116. S. Robertson Blvd in Los Angeles. The collection is available a select stores in the United States, Asia and Russia.

Photos courtesy of iiJin