DALLAS, Oct 25, 1999 / FW/ — BCBG stands for Bon Chic Bon Genre which means good style good attitude in French. It certainly describes both the designer and the label.
Max Azria came to the U.S. in 1989 and founded BCBG. His chic designs and artful styling has captured the interest and attention of both Hollywood stars and women who desired modern and sophisticated apparel at prices below those of other high fashion labels.
BCBG true combination of European sophistication and American spirit. Since its inception in 1989, BCBG Max Azria has been known for its signature collection of women’s apparel. It has also added shoes and handbags and cosmetics among its line of products.
BCBG Max Azria has been presenting his collection at New York Fashion Week since 1996.