I have my iPhone and I love it; but there are so many new mobile phones in the market that quite truthfully it is hard to be loyal even to the iPhone.

Take the new MERIDIIST from TAG Heur for example; it promises to ‘change the way we communicate forever.’

MERIDIIST from TAG Heuer

Expected to be available at all TAG Heur boutiques and selected watch and jewelry stores beginning in September 2008, the Meridiist is said to be the “perfect cosmopolitan traveling companion, uniting formal purity with functional perfection.”

Swiss engineered and hand assembled from 430 components, the Meridiist is constructed from corrosion-resistant, watch making 316L steel. It is also boasts of an unscratchable 60.5 carats sapphire crystal dual displays and front independent time unit.

It has 28 days power reserve and 7 hours of talktime, two very important features especially for the world traveler.

[MILAN WESTIN]