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First Annual Fragrance and Film Festival

YouTube has truly changed the world when it comes to film making, whether it’s amateur or professional. It has standardized the way video is being shown on the web. Its latest supporter comes from the most unexpected place, the world of fragrance.

The Fragrance Foundation, in collaboration with Vogue is launching the inaugural Fragrance & Film Festival where aspiring filmmakers in the U.S. can tell a provocative, fantastical story about one of the featured 2008 FiFi-nominated fragrances with a two-to three-minute short film.

For the 36th Annual FiFi Awards, the nominees are Missoni, Gucci by Gucci, Paris Hilton’s Can Can and Usher. Filmmakers are encouraged to highlight their love of fragrance, fashion and music by creating a short story film for any of these fragrances.

The winner will receive $10,000 and two tickets to the 2008 FIFI® Awards in New York City, where their award-winning short film will be shown to an audience of fragrance industry leaders and celebrities.

While originality and creativity are encouraged, all participants are asked to express one or all of the emotions and adjectives evoked by each brand. These include iconic, feminine and luxurious for Gucci by Gucci, fresh, sensual and playful for Missoni, flirty, fun and fascinating for Paris Hilton’s Can Can, and fresh, confident and sexy for Usher.

Filmmakers can submit their films for consideration at www.fragranceandfilm.com by May 1, 2008. The grand prize winner will also receive national exposure on ShopVogue.tv.

Winners will be chosen based on creativity and ability to express the brand identity of each featured fragrance. The competition will first be available for online rating by the general public.

The four highest rated fragrances will be reviewed by a panel of judges to determine the grand prize winner.  Films should not contain any explicit content or showcase the fragrance in a negative light.

For detailed contest rules and guidelines visit www.fragranceandfilm.com

[IMADGE MEKKER]

Imadge Mekker April 18, 2008 News , Comments Off

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